![]() There is a tremendous amount of confusion about just what gamification means, how it relates to different other game-related concepts and so it’s important to clear that up and put gamification in context before we move forward. But, first I want to say a little about what gamification is not. “I am going to say a great deal about what gamification is. But today, how we behave, build trust in our relationships, and communicate to others matters more than ever. This provides a rare opportunity for business organizations and their people to build credibility through the 4 Pillars of Gamification. ![]() ![]() One that, in many respects cannot be commoditized or copied: the realm of human behavior. This area has yet to be completely analyzed, quantified, systematized or commoditized. In this technology-enabled and social business world, there is one area that has a wide variance.
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